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The movie, though, is a retelling of a story that's already been told, and as such the story could not have deviated on any of the major details. And so we're left with nonsense such as Angel Salvatore deciding on a lark to join with the scary bad guys who just broke into a CIA compound and killed every last non-mutant in the building. Why? Well, because she was a bad guy in the comic books, of course.
This isn't storytelling; it's ritual re-enactment of an established myth. By the end of the movie, things have to be in their proper place, the world must have its established and familiar shape.
There's more I could say about the movie, but it would take me off the topic I originally set out to write about. Consider, also, that 2013 will be the 50th anniversary of Doctor Who. There, too, we have a franchise straining under the weight of its continuity - an especially tricky continuity in this case centered on one single character, and which spreads out across time and space and even into multiple universes. (Multiple universes/timelines is a trick that has been used in numerous long-term continuities to enable writers to keep telling stories - DC and Marvel comics, Doctor Who, Star Trek, you name it.) Lately attention has turned to "reboots" as a way of keeping alive just a while longer the viability of an established intellectual property.
We can cast this net even wider and include video games, which no one even really pretends is an artistic medium, but which is also stuck in an established-franchise rut. As David Wong writes,
Everybody complains about sequels and reboots in Hollywood, but holy shit, it's nothing compared to what we have in gaming right now. For instance, each of the Big Three game console makers took the stage at E3 to show off their biggest games of the upcoming year. Microsoft led off with the aforementioned Modern Warfare 3, which is really Call of Duty 8 (game makers like to switch up the sequel titles so the digits don't get ridiculous). Next was Tomb Raider 10 (rebooted as Tomb Raider). Then we had Mass Effect 3, and Ghost Recon 11 (titled Ghost Recon: Future Soldier). This was followed by Gears of War 3, Forza 4 and Fable 4 (called Fable: The Journey).
So, just how much blood can you squeeze from a stone? The "why" is obvious. Creating a new genre franchise is extremely difficult and risky (when development of a movie or video game costs hundreds of millions of dollars, how much of a risk would *you* take on an unproven concept?), whereas the established stories are a safe bet -- the established fans will turn out, will keep watching, will keep buying, even if they complain bitterly about the most recent content. But as a continuity continues, the more iconic it becomes, and from there, and the less likely it becomes that you'll be able to wring a meaningful, original message out of it.