It dawned on me while watching
this clip of Hillary Clinton telling Tyra Banks about dealing with the aftermath of Bill's infidelity.
Clinton's campaign is like none other in recent memory, and perhaps in US history, because she is primarily speaking to women.
Well, the only way i can describe what i mean is to resort to pomo-speak. Feminists would say that political discourse has been dominated by men's narratives. That means more than just saying that it's mostly come from men; female politicians have also tended to organize their speeches in ways that reflect a cultural status-quo that decrees certain perspectives (those of women, people of color, etc.,) to be irrelevant, unimportant, or off-topic. To bring these perspectives to the table unapologetically is to intrude, to steal the microphone.
Like so much of what i write about, this is stuff we are trained to look past until it becomes conceptually "invisible" (or "nonsensical" to those who don't want to give sexism any credence), and so if you don't understand what i mean, take it this way: she is dog-whistling to the people she expects are likely to vote for her.
After all, it's women who will turn out to vote for her - Democratic, independent, and even Republican. To go for the win, she just has to convince enough women to vote, particularly the elusive "voters who stay at home on election day," who make up roughly 40% of everyone who's registered to vote. Even a relatively small chunk of this crowd will help her win the primaries, the nomination, and eventually the election.
My prediction is that the longer she stays in the race, the more virulent and hateful will become the sexism in the criticism against her. I'm not talking about criticism of her policy positions, i mean very obvious "ad feminems" ranging from asking if
"America is 'ready' for a woman president," or
lengthy analysis of her decolletage or her
"emotional meltdown" in New Hampshire (where she got, you know, a little choked up answering a question). The sexist nonsense is already at a
fever pitch, so it will be interesting to see what the months ahead will hold -- especially as it begins to dawn on men that she's not even really speaking to them when she speechifies.
The rotten tomatoes hurled at Hillary Clinton over the last two decades are the kind of things many women fear will be hurled at them, too. She shrugs them off. Maybe she gets upset about them in private; we'll never know; but in public she shrugs them off. This alone infuriates verbal bullies, who hate nothing more than to see their slings slide off with no obvious effect. But women see it and can imagine the same things said to them, and for this reason, whether they like her or not, Clinton has in some ways become the champion of women in politics.
The interesting thing about this strategy is, if she keeps it up the way she's been playing it, then the more hateful the crap which is flung at her, the more effective will be her outreach to women. They may not even like her policy positions, but they may in the end vote for her if for no other reason than they're sick of seeing it happen to someone who reminds them of themselves.
It's a risky strategy and may not in the end pay off, but it's certainly not the only thing there is to Clinton's campaign. Still, i think if anything the polls are
understating the real number of people willing to vote for her. Women i know who support Clinton are genuinely afraid to say so aloud, because every time they do they get to hear about what a bitch she is. Not how wrong she is about the war or violent video games, but how shrill or calculating or phony she is. What matters really is not what they say to pollsters over the phone, but what they actually do in the privacy of the voting booth eleven months from now.