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Feb. 17th, 2003 02:06 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
sophiaserpentiaPosted just now in ![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
dieretailgiants:
How McDonald's outlets keep the locals happy in hotbeds of anti-Americanism.
A couple of examples:
Yugoslavia 1998
Problem: Operating under NATO auspices, the U.S. military begins a bombing campaign against Belgrade.
McSpin: Franchise repositions McDonald's as a symbol of anti-NATO protest. Hands out free burgers at rallies and adds a Serbian nationalist cap to the Golden Arches icon under the slogan "McDonald's is yours."
Egypt 2001
Problem: Anti-American boycott sparked by U.S. support for Israel.
McSpin: Local outlets introduce the McFalafel, rolled out behind an ad jingle sung by Shabaan Abdel Rahim, best known for his chart-topping hit "I Hate Israel."
dieretailgiants:How McDonald's outlets keep the locals happy in hotbeds of anti-Americanism.
A couple of examples:
Yugoslavia 1998
Problem: Operating under NATO auspices, the U.S. military begins a bombing campaign against Belgrade.
McSpin: Franchise repositions McDonald's as a symbol of anti-NATO protest. Hands out free burgers at rallies and adds a Serbian nationalist cap to the Golden Arches icon under the slogan "McDonald's is yours."
Egypt 2001
Problem: Anti-American boycott sparked by U.S. support for Israel.
McSpin: Local outlets introduce the McFalafel, rolled out behind an ad jingle sung by Shabaan Abdel Rahim, best known for his chart-topping hit "I Hate Israel."
