And dihydrogen monoxide inhalation is indeed responsible for thousands of deaths every year.

But, yes, that's exactly the thing here. This is so freakin' cartoonish in its lack of context. Besides, i think a legitimate case can be made that they're actually lying. No one is suggesting we label carbon dioxide a pollutant, but that we restrict CO2 emissions. BIG difference, and considering that the TV stations wouldn't run the UCC's ads last year because they were "controversial," i think we need to take any TV station to task if they play this ad.