Not today, of course. But these games are far more interesting and engaging than most of what's on television. Think about how many people play Playstation or XBox games, too; they're not yet quite the cultural icons that television has become, but video games are transforming youth culture. Eventually someone will come up with a massively multiplayer PS3 or XBox game (if it hasn't already been done). Television is already starting to become irrelevant because whole generations of young people are learning to expect a high level of interactivity in their entertainment. And the thing about young people is, they eventually get older and run the show.
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